One of the many starting places for online businesses is social media. The major social media platforms for businesses are Twitter, LinkedIn and Facebook, but not all of you use them correctly.
For now, let’s stick to Twitter. Your Twitter business account debatebly caters for your biggest online representation of your business. For people like me who have been marketing online for years, I can see easily who is doing it right and who isn’t. Trust and interest by your consumers by showing your social media presence correctly is gained by using such platforms.
Some of the most simplest things can make your social media presence stronger… and here are just 10 of my most common guidelines I have followed.
5 Do’s And Don’ts Advice For Your Twitter Business Page…
- Twitter Visual Representation
First things first, you need to make an effort in how your twitter page looks. If you already have a strong business profile, then use that. What you need to make sure is that you use the profile image and header image well. Usually, the best idea is to use your company logo as your profile image, but the header image requires a little more thought. With your header image, you need to communicate a powerful message about the business. Relating to Ben’s descriptions, you need to connect to your audience and the header image is the perfect place to do that.
What you don’t want to do is rush your Twitter imagery and get the colour co-ordination completely wrong. By not even uploading a profile image and header you should receive a slap for as you will get nowhere with it. So, make sure that you get it reasonably appealing and consider hiring a designer if needed if you run out of ideas. I struggled with design and always preferred with marketing side of things. Take some time to consider some design principles which professionals adhere by.
One of the most obvious things about social media is that you need to be consistent with it. You can’t just share your own post once and retweet a post every now and then. Your customers are going to get bored… Fast! So, this is incredibly important or your social media campaign will fail. If you start to struggle because you have ran out of ideas on what to post, then read on.
What you don’t want to do, and I will explain in more detail in point 5 is that you don’t write up a quick tweet and send it because you are short on time. This will lead to decline and will be generally boring for possible consumers. There are millions of ideas on the internet and I can share a fellow business’ website which you need to respect for the time taken to produce incredible content surrounding window tinting. The company’s business skyrocketed for being consistent with their online campaign. – “Results don’t come easy”. But if you are out of ideas, this is one article I followed and it sparked some light bulbs for my Twitter campaigns: Content Ideas.